How I Shaved 10 Seconds Off Page Load Time

Do you wish your site loaded quicker?

We all want our site to load as quick as possible for our users convenience and to keep Googlebot happy.

My friend Janet’s new site was dead slow when she asked me to take a look. Here’s how I spent about a couple of hours to get a WordPress site to load in about 2 seconds. When I started in was regularly taking over 10 seconds, sometimes hitting 20 seconds.

healthvuepartners.com pingdom
[Continue reading]

Lean E-Commerce in 2014

ecommerce at the beach

Have you been thinking that you should move your business online and start selling globally? Unless you are offering something spectacular or something dirt cheap, you should proceed with caution. … [Continue reading]

You Installed WordPress, Now What?

Learning WordPress can be frustrating

If you're the type of person who feels like you've been working hard on your WordPress powered blog, but not getting the results you desire, this is for you. I wrote up a checklist for a client yesterday and thought it was worth sharing with … [Continue reading]

A product so boring no one will care

ferris-bueller-ferrari

"My product is so boring that I can't create compelling content around it." You don't have to talk about the concept of content marketing for very long before you run headlong into this statement. It's usually someone who has been at the same … [Continue reading]

The Ultimate Website Migration Checklist

Ploughing At Rougham

Groundwork As early as possible gather together the teams that will have an impact on the final site launch. That may include project managers, design team, development team, user experience, copywriters, account executives, network administrators … [Continue reading]

Producing Content When You Don’t Like To Write

stress

Do you have good ideas for blog posts, but no time to write them? What if you could give a writer the title, some simple instructions and get back a well-written blog post that you could make your own? That's where many small businesses are. … [Continue reading]

That’s Our Policy

automaton

We all visit stores sometimes and ask what we think is a simple question yet receive back an unexpected answer. We often follow up with something like, "why is that?" The worst of all possible answers to hear at this point in the conversation is, … [Continue reading]

Cheating vs. Looking for an Advantage vs. Business

Everybody-does-it

While reading Mark Schaefers's The business case for cheating your way to social media superstardom this morning I noticed something. When we cheat it's "gaining an advantage", when others do we say it's "cheating" or "a scam" and sometimes even … [Continue reading]

Are You Still on Facebook?

Facebook inspirational quotes

I try to check Facebook at least once a day, usually on my phone and usually just before heading to bed. I "like" a handful of things and call it a day. I am on Google in some way, shape or form the entire day. GMail, Google search, Google Maps, … [Continue reading]

Holly Springs Chiropractors, Local Results and Negative SEO

Holly Springs Chiropractor search results

A couple of months ago I started working with a chiropractor in Holly Springs, my home town. They wanted to make sure that they were doing everything they could to appear for people searching for their services. The local search box showed 4 … [Continue reading]

Stop Making Excuses

Amanda Palmer's TED talk

If there is one thing that drives me crazy it's all the excuses people make up. Maybe I just notice it more now than I used to, but I'm seeing it everywhere, especially from people in their 20's and early 30's. I don't remember if I was the same way, … [Continue reading]

Don’t Keep Your SEO Partner a Secret

Mike King at LinkLove

I had a long flight out the West Coast this week that gave me some time to think. One thing that popped into my mind is how all of us feel additional pressure when we know someone is watching us. That's why we drive the speed limit when the State … [Continue reading]

What’s Your Role?

John Havlicek

Where are you in the org chart? It's a funny question in 21st century America. Why the hell should it matter? Am I valuable? Can I help you? Growing up in Boston I saw the end of the career of John Havilcek. He is commonly thought of as … [Continue reading]

How do I get on the first page of Google?

1969 Honda N360

In 1970 Honda unleashed the N600 sedan on the American consumer. The car featured front wheel drive and an air-cooled, four stroke, 31 horsepowered two-cylinder engine, which was borrowed from the Honda CB450 motorcycle. Honda didn’t think the … [Continue reading]

Al Getler and Online Reputation Management

Lead or be led

I had an interesting opportunity today, Al Getler asked me to participate in his latest venture - Lead or be led. We talked about what SEO is, what it isn't and where it's going. One question that he asked is a common one from people who have made … [Continue reading]

css.php