A couple of months ago I started working with a chiropractor in Holly Springs, my home town. They wanted to make sure that they were doing everything they could to appear for people searching for their services.
The local search box showed 4 chiropractors.
This is the strange story of a handful of small businesses competing in a small town. Holly Springs has a population of about 27,000, so 4 or 5 chiropractors seemed like a lot to me, but I assumed there was enough business for all of them.
One evening I was looking at Anderson Chiropractic Center’s backlinks in Google Webmaster Tools and noticed a new term, a very unexpected term.