It doesn’t matter if your product is boring, it’s the story that sells.
I'm a self taught web technologist from way back in the 1990’s. I learned to love search engine optimization, social media and digital strategy over the last 15 years. My blogging insights on how to save the newspaper industry were noticed by the Nieman Journalism Lab at Harvard University but never by the newspaper company he was working at.
My super power is the ability to make the über-geek jabber understandable to mere mortals and to explain marketing speak in binary code.
You’re busy running a business, but you need great content. Here’s a shortcut that lets you do both, better than you are today.
When a business tells me that they can’t help me, I usually correct them to “You choose not to help me”. What would happen if the new employee manual had a single line – use common sense?
Is it time to look at a Facebook Alternative? Google+ will eventually lure you to its platform, accept it as inevitable and jump in.