Phil Buckley

I'm a self taught web technologist from way back in the 1990’s. I learned to love search engine optimization, social media and digital strategy over the last 15 years. My blogging insights on how to save the newspaper industry were noticed by the Nieman Journalism Lab at Harvard University but never by the newspaper company he was working at.

My super power is the ability to make the über-geek jabber understandable to mere mortals and to explain marketing speak in binary code.

I organize the country’s most successful SEO Meetup every month in Raleigh,NC. and started the Digital Marketing for Business conference in 2013.

How I Shaved 10 Seconds Off Page Load Time

Turbo-Snail-icon

Don’t accept a slow site. Here’s exactly how, with just a few tweaks, I improved the performance of a site dramatically.

Lean E-Commerce in 2014

ecommerce at the beach

If you’re thinking about selling online, walk a path that will insure success. Don’t pour all your money out before you’ve proven your products will sell.

You Installed WordPress, Now What?

Learning WordPress can be frustrating

There are some best practices to keep in mind to make sure your new WordPress website is findable, engaging and shareable.

A product so boring no one will care

ferris-bueller-ferrari

It doesn’t matter if your product is boring, it’s the story that sells.

The Ultimate Website Migration Checklist

Ploughing At Rougham

Don’t start a website migration without this document. I promise it will save you some headaches.

Producing Content When You Don’t Like To Write

stress

You’re busy running a business, but you need great content. Here’s a shortcut that lets you do both, better than you are today.

That’s Our Policy

automaton

When a business tells me that they can’t help me, I usually correct them to “You choose not to help me”. What would happen if the new employee manual had a single line – use common sense?

Cheating vs. Looking for an Advantage vs. Business

Everybody-does-it

When you do it, it’s cheating. When I do it, it’s called gaining a competitive advantage.

Are You Still on Facebook?

Facebook inspirational quotes

Is it time to look at a Facebook Alternative? Google+ will eventually lure you to its platform, accept it as inevitable and jump in.

Holly Springs Chiropractors, Local Results and Negative SEO

Holly Springs Chiropractor search results

Three of the four Holly Springs chiropractors have been hit with a negative SEO campaign. Can’t we all just get along?

Stop Making Excuses

Amanda Palmer's TED talk

Martin Smith is changing the world. Can you spare a Peep?

Don’t Keep Your SEO Partner a Secret

Mike King at LinkLove

Companies don’t mind admitting they use an ad agency, why all the secrecy around SEO?

What’s Your Role?

John Havlicek

Where do you belong? Finding where you fit in isn’t always easy.

How do I get on the first page of Google?

1969 Honda N360

Ranking doesn’t happen overnight. You need to put in the work just like everything else in life.

Al Getler and Online Reputation Management

Lead or be led

I had an interesting opportunity today, Al Getler asked me to participate in his latest venture – Lead or be led. We talked about what SEO is, what it isn’t and where it’s going. One question that he asked is a common one from people who have made a living making decisions, “what about when […]

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