Phil started working on the Web before it was cool – he started as a web developer in 1996 and spent the bubble days gaining experience as a system administrator and trainer. Many hats later, he brings broad experience to all digital projects, where his super powers include translating über-geek jabber to mortals and explaining marketing-speak in binary code.
Phil led the post-merger team that moved news sites from Knight-Ridder’s content management system to McClatchy Interactive’s. He eventually found his true passion as a search optimizer and social media evangelist. When he’s not cheering for the Red Sox, Phil organizes the country’s most successful SEO meetup and is the founder of the Raleigh New Media Leaders events.
Scoping out the time frame for a web project can be a tricky task because of unforeseen hurdles. Perhaps there’s a better way.
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If your email marketing is about YOU rather than the recipient, why are you sending it?
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If I ran AT&T today, I would be trying to lure all the people who are pissed off at the latest $2 rate hike.
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Taking time to let your brain breath can result in better ideas. Stop working and start thinking.
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You never know where opportunity is looking for you. Make sure you take advantage of every opportunity to sell yourself online.
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The Internet Summit was a chance to set myself apart, but I didn’t think of it until it was to late.
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In baseball players can be compared to an average replacement player, is it possible to do the same with your co-workers?
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Any web developer can build a site, but the ones that can also make it findable have a huge advantage. Are you ready for Developer Grade SEO?
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How I finally realized that I wasn’t nuturing a current employee, and how I used that knowledge when finding his replacement.
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