Twiffiency, Twitter Spam and the Making of Twitter-Awesomeness

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When I noticed the super silly Twiffiency phenomenon blow up on Tuesday I was struck by how much people love getting graded. Everyone saw the auto-tweets that Twiffiency sent out on your behalf and quickly tested their own.. ummm, something. See, the thing is, even now, no one has any idea what that score means! [...]

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Calling Out Bad Realtor Websites

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One of my very early posts on this blog was about how bad realtor websites are. I wrote that post almost 2 years ago, yet there are still realtors putting up with less than awesome sites. I was discussing the sad state of realtor websites on Twitter with a couple of friends when @vowconnect asks [...]

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Getting Better Traffic

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Are you spending more time blogging? Want to take it to the next level? Here’s some quick tips.

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Does Your Community Love You?

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Ashley Berman Hale has a strong and loving community. She leads the Raleigh SEO Meetup and was kind enough to take me under her wing as an assistant organizer just a month or two after I started attending. Ashley has been adamant about never charging for any event and always doing as much as possible. It’s clearly [...]

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Caught Off Guard

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I tried to share some SEO knowledge today at a Food4Thought luncheon. After my presentation, two of the organizers asked me to have lunch with them. Lorana Price, Holy Cow’s CEO and brand strategist and Lea-Ann Berst, lead strategist for Sleddogg Marketing Management sat down with me and we talked about the presentation. We ordered lunch [...]

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Latent Semantic Indexing

Sometimes when you are trying to explain a simple idea, people zone out because they think they already know it all. That’s when you whip out a phrase like Latent Semantic Indexing. It’s a great phrase because it sounds like a super complicated scientific method for… well, something. In reality, it’s sort of what good [...]

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Bring The Hardcore Data

Next Wednesday I’m speaking about search marketing at Food4Thought, an invitation only professional series in Raleigh. I was recruited by Lorana Price CEO & Brand Strategist at Holy Cow Branding after one of the SEO Meetups. I’m not sure how search savvy all of the members are, but I know that if I try to [...]

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What Happens When You Let Others Define You

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If you decide to let others define your online reputation, don’t be surprised if you don’t agree with their opinion.

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Here, take this $60,000 and use it however you want

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Last night I sat in a slightly over crowded room in downtown Raleigh while Ashley Berman Hale held court at this month’s Raleigh SEO Meetup. I’m not sure people are aware of the value of the Raleigh SEO meetup so I want to take a minute to put it into perspective. When I started at [...]

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Getting Better Data From Your Links

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Analytics in the life-blood of your website and continuous improvement. A small change can mean a big boost in your data comprehension. Jquery makes tracking easy.

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How Are Your Influencing Skills?

I saw a question in one of my LinkedIn groups this morning from a Sr. Marketing Manager about where she could find “a good training course offered locally on influencing skills?” This was the first time I had heard the term “influencing skills”. It’s one of those terms that sounds made up, but it’s not. [...]

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