Social Media

Twiffiency, Twitter Spam and the Making of Twitter-Awesomeness

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When I noticed the super silly Twiffiency phenomenon blow up on Tuesday I was struck by how much people love getting graded. Everyone saw the auto-tweets that Twiffiency sent out on your behalf and quickly tested their own.. ummm, something. See, the thing is, even now, no one has any idea what that score means! [...]

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Why You Hate Your Profile Picture

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Do you always hate how you look in pictures? What causes that? Is it your own overly-critical brain?

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What Happens When You Let Others Define You

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If you decide to let others define your online reputation, don’t be surprised if you don’t agree with their opinion.

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Why I Shop at Kerr Drug

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When I moved down from Massachusetts in 2003, I had to adjust to living in a new environment where many things were different. Things that were familiar were easy for me to stick with. The few Dunkin’ Donuts and CVS were the two most familiar stores that were here. Now it’s seven years later and I love [...]

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Why you need to build your business one customer at a time

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There’s only one way to build a business, and it’s one customer at a time. It happens to also be the most sustainable way.

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Can you really build your business one customer at a time?

Come on, we all know that you hear stuff like, “value every customer”, “a single customer can have an impact beyond that single sale” or “1,000 true fans can sustain you”. But in the real world that’s bullshit right? You want to be the one to tell your boss that you spent the last 8 [...]

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Raleigh Media Leaders Lunch Prize

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The second Raleigh Media Leaders prize lunch was today, here’s how it went.

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