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	<title>1918 Internet Services &#187; Web Design</title>
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	<link>http://www.1918.com</link>
	<description>Search Engine Optimization - Social Media - Web Design - Web Development</description>
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		<title>Newspaper Pay Wall Alternatives</title>
		<link>http://www.1918.com/newspaper-pay-wall-alternatives/</link>
		<comments>http://www.1918.com/newspaper-pay-wall-alternatives/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 14:18:14 +0000</pubDate>
		<dc:creator>Phil Buckley</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Think]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[admission]]></category>
		<category><![CDATA[first person shooter games]]></category>
		<category><![CDATA[hybrid model]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[Jeff Bercovici]]></category>
		<category><![CDATA[McClatchy]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[page views]]></category>
		<category><![CDATA[Pay Wall]]></category>
		<category><![CDATA[paywall]]></category>
		<category><![CDATA[Rob Grimshaw]]></category>
		<category><![CDATA[tweet]]></category>

		<guid isPermaLink="false">http://www.1918.com/?p=753</guid>
		<description><![CDATA[Newspaper website paywalls are a bad idea, here's a better idea. Reward your readers rather than punishing them.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why You Need A Great Call To Action</title>
		<link>http://www.1918.com/great-call-action/</link>
		<comments>http://www.1918.com/great-call-action/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 14:00:18 +0000</pubDate>
		<dc:creator>Phil Buckley</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[buy]]></category>
		<category><![CDATA[Cart]]></category>
		<category><![CDATA[checkout]]></category>
		<category><![CDATA[click]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[goal]]></category>
		<category><![CDATA[hard earned money]]></category>
		<category><![CDATA[homepage]]></category>
		<category><![CDATA[lame text]]></category>
		<category><![CDATA[purchase]]></category>

		<guid isPermaLink="false">http://www.1918.com/?p=681</guid>
		<description><![CDATA[If your site isn't converting like you think it should be, try looking at your call to action.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Page Speed Bitch Slaps YSlow</title>
		<link>http://www.1918.com/google-page-speed-bitch-slaps-yslow/</link>
		<comments>http://www.1918.com/google-page-speed-bitch-slaps-yslow/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 14:59:20 +0000</pubDate>
		<dc:creator>Phil Buckley</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[css rules]]></category>
		<category><![CDATA[firebug]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[page speed]]></category>
		<category><![CDATA[real time]]></category>
		<category><![CDATA[sopranos]]></category>
		<category><![CDATA[YSlow]]></category>

		<guid isPermaLink="false">http://www.1918.com/?p=582</guid>
		<description><![CDATA[Google's Page Speed is a fantastic app that should be in every developers toolbox. Until today, we had to rely on Yahoo's YSlow to try to make better decisions about how to optimize our pages. YSlow was good when it was our only option, but now compared to Page Speed it just looks like a half-finished firebug addon.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get More Visitors From Google &amp; Yahoo Search</title>
		<link>http://www.1918.com/get-more-visitors-from-google-yahoo-search/</link>
		<comments>http://www.1918.com/get-more-visitors-from-google-yahoo-search/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 13:11:31 +0000</pubDate>
		<dc:creator>Phil Buckley</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Think]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[basketball championship]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[ncaa basketball]]></category>
		<category><![CDATA[newsobserver com]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[professional writers]]></category>
		<category><![CDATA[search queries]]></category>
		<category><![CDATA[tar heels]]></category>
		<category><![CDATA[unc mens basketball]]></category>

		<guid isPermaLink="false">http://www.1918.com/?p=531</guid>
		<description><![CDATA[What percentage of your visits are coming from search queries? Would you like more? When they find you, do they bounce away just as quickly?

If you want more people to find your site via search engines, you have to do a better job packaging your content. If you want them to stay, you need to make sure the important stuff is "front-loaded".]]></description>
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		<item>
		<title>Forcing Your Customers To Register</title>
		<link>http://www.1918.com/forcing-customers-register/</link>
		<comments>http://www.1918.com/forcing-customers-register/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 01:31:12 +0000</pubDate>
		<dc:creator>Phil Buckley</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Think]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[McClatchy]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.1918.com/?p=516</guid>
		<description><![CDATA[I understand that newspaper sites are in turmoil. I understand they need to generate more revenue. I don&#8217;t understand some of they ways they try to accomplish it.
Many of the McClatchy newspaper sites set a threshold for the number of pages a visitor can view before forcing them to register. Some sites have that number [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>If You Don&#039;t Pay Attention To The Ads, We&#039;ll Make Them Even Bigger!</title>
		<link>http://www.1918.com/if-you-dont-pay-attention-to-the-ads-well-make-them/</link>
		<comments>http://www.1918.com/if-you-dont-pay-attention-to-the-ads-well-make-them/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 01:48:10 +0000</pubDate>
		<dc:creator>Phil Buckley</dc:creator>
				<category><![CDATA[Think]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[espn]]></category>
		<category><![CDATA[green monster]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[publishers association]]></category>
		<category><![CDATA[takeover]]></category>
		<category><![CDATA[wall street]]></category>
		<category><![CDATA[xxl box]]></category>

		<guid isPermaLink="false">http://www.1918.com/?p=489</guid>
		<description><![CDATA[I spend many hours every day working in the online newspaper world. The print side of the business is in serious decline all over the country, which is putting more pressure on online to make more money.
Since you did such a good job of ignoring banner ads, we made them flash. Still, you ignored them, [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Optimizing Your Navigational Links</title>
		<link>http://www.1918.com/optimizing-your-navigational-links/</link>
		<comments>http://www.1918.com/optimizing-your-navigational-links/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 00:58:22 +0000</pubDate>
		<dc:creator>Phil Buckley</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[centre daily times]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[penn state university]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.1918.com/?p=465</guid>
		<description><![CDATA[Last week I heard from one of the McClatchy markets who were updating their navigation. They wanted to see if they could make some changes that would be more search friendly. It seemed like a perfect opportunity to cover a lot of ground relating to one simple question.
Most McClatchy sites, and in fact, most newspaper [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why I Altered My WordPress Code To Disable NoFollow</title>
		<link>http://www.1918.com/why-i-altered-wordpresss-code-to-disable-nofollow/</link>
		<comments>http://www.1918.com/why-i-altered-wordpresss-code-to-disable-nofollow/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 14:46:51 +0000</pubDate>
		<dc:creator>Phil Buckley</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[dofollow]]></category>
		<category><![CDATA[nofollow]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.1918.com/?p=368</guid>
		<description><![CDATA[This morning I changed line 148 in the /wp-includes/comment-template.php removing the rel=nofollow tag.
This comes from a desire to let people who contribute thoughtful comments at my site to get some love back from me.  The decision is also partly due to the great filtering that Askimet does sniffing out blatent spam.
I am a fan of [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Do You Need A Site Redesign?</title>
		<link>http://www.1918.com/do-you-need-a-site-redesign/</link>
		<comments>http://www.1918.com/do-you-need-a-site-redesign/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 02:34:59 +0000</pubDate>
		<dc:creator>Phil Buckley</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Think]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[1000 True Fans]]></category>
		<category><![CDATA[McClatchy]]></category>
		<category><![CDATA[Shiny Object Syndrome]]></category>
		<category><![CDATA[Site Redesign]]></category>

		<guid isPermaLink="false">http://www.1918.com/?p=349</guid>
		<description><![CDATA[I had an interesting talk this afternoon with the Innovation and Product Development guy at one of the McClatchy markets. He wants to do a site redesign. He wanted my input.
A complete redesign is a big project. It means a minimum of 4 months of hard work, and what does it get you? Let&#8217;s think [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Things For A New Website Owner To Do</title>
		<link>http://www.1918.com/top-5-things-for-a-new-website-owner-to-do/</link>
		<comments>http://www.1918.com/top-5-things-for-a-new-website-owner-to-do/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 01:18:23 +0000</pubDate>
		<dc:creator>Phil Buckley</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.1918.com/?p=330</guid>
		<description><![CDATA[Everyone needs to be on the web. Even if it&#8217;s a one page site that just lists the address and phone number of your brick and mortar store. Hopefully, you want to do a bit more that just a page with your address and phone number on it.
Small business owners need a checklist they can [...]]]></description>
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		<slash:comments>0</slash:comments>
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