What’s Your Role?

John Havlicek

Where are you in the org chart? It's a funny question in 21st century America. Why the hell should it matter? Am I valuable? Can I help you? Growing up in Boston I saw the end of the career of John Havilcek. He is commonly thought of as … [Continue reading]

How do I get on the first page of Google?

1969 Honda N360

In 1970 Honda unleashed the N600 sedan on the American consumer. The car featured front wheel drive and an air-cooled, four stroke, 31 horsepowered two-cylinder engine, which was borrowed from the Honda CB450 motorcycle. Honda didn’t think the … [Continue reading]

Al Getler and Online Reputation Management

Lead or be led

I had an interesting opportunity today, Al Getler asked me to participate in his latest venture - Lead or be led. We talked about what SEO is, what it isn't and where it's going. One question that he asked is a common one from people who have made … [Continue reading]

Casey Movers’ continues to feel the wrath of the Streisand Effect

Casey Mover now rated an F by Better Business Bureau

This is the latest update that my friend Jason saw today concerning my Casey Movers saga. I can't say I'm surprised that Casey Movers is now rated an F by the Better Business Bureau. Their track record of posting fake reviews and threatening past … [Continue reading]

Graduating from Enthusiast to Professional


I try to help out my friends as often as I can. I value my weekends tremendously, but when Marty says he needs my support to make sure his Free Internet Marketing Consulting Saturdays continues to gain momentum, I show up. When I … [Continue reading]

Casey Movers Threatens To Sue Me Over Bad Review

People hate Casey Movers on Yelp

Today my wife received a certified letter from Casey Movers asking her to remove a negative Yelp review or they would sue for libel in District Court in Massachusetts. … [Continue reading]

Your Missed Opportunity on Meetup.com

Donna S. profile page

I organize a fairly popular Meetup.com group about Search Engine Optimization in Raleigh. In the last few years I've received hundreds of emails letting me know that someone new has joined. In about 95% of the cases people join the group with little … [Continue reading]

The Weird LinkedIn Request Prejudice

LinkedIn default connection prompt

I hear a very common refrain from LinkedIn users. "I refuse to connect with people who send me the default LinkedIn connection request!" I never understood that. I've listened to their logic, "If they can't bother to spend two minutes customizing … [Continue reading]

How I Made A Prize Winning Twitter Header

1918 winning twitter header

Today I won a fun contest based ostensibly on a cool Twitter header. Marty Smith dreamed up the contest during a visit from his genius a couple of weeks ago combining the best aspects of vanity baiting, gamification and ego. … [Continue reading]

My Personal Internet Conference

While I was out picking up some yard supplies this morning I entered into a Twitter conversation with my friend who asked if I could recommend anyone to help moderate some of the panels at this year's Internet Summit. I need a couple of moderators … [Continue reading]