Analytics

Getting Better Data From Your Links

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Analytics in the life-blood of your website and continuous improvement. A small change can mean a big boost in your data comprehension. Jquery makes tracking easy.

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Can Online Newspaper Sites Survive?

Is there anything online newspaper sites can do to save themselves?

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Technical SEO Using Google Analytics (part 1)

Why does your website exist and how do you measure if it’s meeting that goal? Web analytics can help you see your website through a different prism.

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Forcing Your Customers To Register

I understand that newspaper sites are in turmoil. I understand they need to generate more revenue. I don’t understand some of they ways they try to accomplish it. Many of the McClatchy newspaper sites set a threshold for the number of pages a visitor can view before forcing them to register. Some sites have that [...]

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Optimizing Your Navigational Links

Last week I heard from one of the McClatchy markets who were updating their navigation. They wanted to see if they could make some changes that would be more search friendly. It seemed like a perfect opportunity to cover a lot of ground relating to one simple question. Most McClatchy sites, and in fact, most [...]

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Better metrics to measure your site's success

Google’s PageRank used to be the most reliable and easiest way to point at a hard number as proof of a “good” site. Many things have changed over the last few years. PageRank is still nice, but let’s face it, it’s not the be-all and end-all it once was. Tad Chef over at seoptimise put’s [...]

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