What’s Your VORP?

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In baseball players can be compared to an average replacement player, is it possible to do the same with your co-workers?

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Why Are You Publishing That Content?

A content strategy doesn’t have to be a life changing event, start out with some simple steps

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In-House Link Building Survey

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Doing In-House SEO and link building offers different challenges, here’s some of them.

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Craigslist Scams and How to Spot Them

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The Craigslist Crapshoot. Sometimes you take a gamble when using Craigslist, this is how I made sure to limit my downside.

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Why you need to build your business one customer at a time

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There’s only one way to build a business, and it’s one customer at a time. It happens to also be the most sustainable way.

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Can you really build your business one customer at a time?

Come on, we all know that you hear stuff like, “value every customer”, “a single customer can have an impact beyond that single sale” or “1,000 true fans can sustain you”. But in the real world that’s bullshit right? You want to be the one to tell your boss that you spent the last 8 [...]

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Social Media Can’t Work In A Vacuum

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Social Media campaigns can not only happen in the marketing department, everyone needs to know what’s happening.

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Douglas Bailey Can’t Hear You

Former Boston Globe employee Douglas Bailey has decided he simply can’t take the comments allowed under his precious “journalism”.

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Atrocious Grammer, or, Why You Should Have Paid Attention in 8th Grade

I have a hard time remembering the difference between then and than also effect and affect. The fact that I can’t spell to save my life only makes it worse. I take solace in knowing I’m not the only one. I have a couple small scraps of paper on my desk with usage of words [...]

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