customers

Listening vs. Waiting To Talk

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Listening will make you a better person. People want to tell you things if you’ll just listen.

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Why you need to build your business one customer at a time

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There’s only one way to build a business, and it’s one customer at a time. It happens to also be the most sustainable way.

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Forcing Your Customers To Register

I understand that newspaper sites are in turmoil. I understand they need to generate more revenue. I don’t understand some of they ways they try to accomplish it. Many of the McClatchy newspaper sites set a threshold for the number of pages a visitor can view before forcing them to register. Some sites have that [...]

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If You Gave Away Your Service For Free, Could You Thrive?

As weird as that sounds, it is indeed possible. Think about National Public Radio (NPR). That’s what they do. You listen for free, then occasionally they say, “if you got some value from our programming, please contribute what you think it was worth.” I recently used this with a small customer I started working with. [...]

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