Headlines

How Writing Bad Headlines Can Cost You Money

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When the newsobserver.com chooses keywords for their headline that no one searches for, it impacts their bottom line

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Who Do Newspapers Need To Attract To Survive?

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If a journalist doesn’t understand the revolutionary changes around him, he won’t realize that his job is now so more than just writing. He now must build an audience. The old built in newspaper audience is now gone.

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How to entice half a million people to visit your site

You need to write better headlines. (See how that would have really sucked as a headline?) Saw a great post over at Condomunity yesterday about writing better headlines on your blog. My headlines will continue to be sub-par, but the ideas are worth highlighting here for all to use. The post highlights an article written [...]

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