According to a local search study at SBI+M: * 97% of American internet users use the internet to shop * 90% of online commercial searches result in offline bricks and mortar purchases * 82% of local searchers follow up offline via an in-store visit, phone call or purchase * 80% of budgets are spent within [...]
Last week, Rae Hoffman wrote a fantastic article about the need to think beyond traditional SEO practices. She explains clearly and with a compelling example why you can’t just optimize your site then sit back and wait for the traffic to pour in. A few weeks back we launched a little site called Tweetwasters. It [...]
I have a hard time remembering the difference between then and than also effect and affect. The fact that I can’t spell to save my life only makes it worse. I take solace in knowing I’m not the only one. I have a couple small scraps of paper on my desk with usage of words [...]