Posts tagged as:

McClatchy

Do You Make These Mistakes Writing Newspaper Headlines For The Web?

September 7, 2009
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You can write better newspaper headlines for the web by avoiding these few mistakes.

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Newspaper Pay Wall Alternatives

August 30, 2009
Newspaper Pay Wall Alternative

Newspaper website paywalls are a bad idea, here’s a better idea. Reward your readers rather than punishing them.

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Who Do Newspapers Need To Attract To Survive?

July 4, 2009
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If a journalist doesn’t understand the revolutionary changes around him, he won’t realize that his job is now so more than just writing. He now must build an audience. The old built in newspaper audience is now gone.

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Can Online Newspaper Sites Survive?

June 18, 2009

Is there anything online newspaper sites can do to save themselves?

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Forcing Your Customers To Register

March 29, 2009

I understand that newspaper sites are in turmoil. I understand they need to generate more revenue. I don’t understand some of they ways they try to accomplish it.
Many of the McClatchy newspaper sites set a threshold for the number of pages a visitor can view before forcing them to register. Some sites have that number [...]

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Even Though We Say Social Media, Mostly We Mean Twitter

March 22, 2009

I admit, I stole the title of this post from Chris Brogan. He probably won’t mind since he’s spouting smart stuff all the time on Twitter.
The point was driven home by a tweet I saw from Pistachio which talked about the LA Times having 99 Twitter accounts. Since I have been pushing for McClatchy to [...]

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How You Can Eliminate Duplicate Content Forever

February 16, 2009

Big news! Last week, Google, Yahoo and MSN announced a new tag that allows you to specify the canonical URL for any page on your site. If you’re not sure what that means, let me explain in real life terms.
McClatchy Corporation owns dozens of newspapers across the country. Many of the daily papers also have [...]

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Do You Need A Site Redesign?

January 29, 2009

I had an interesting talk this afternoon with the Innovation and Product Development guy at one of the McClatchy markets. He wants to do a site redesign. He wanted my input.
A complete redesign is a big project. It means a minimum of 4 months of hard work, and what does it get you? Let’s think [...]

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Moving Beyond Traditional SEO

January 22, 2009

Last week, Rae Hoffman wrote a fantastic article about the need to think beyond traditional SEO practices. She explains clearly and with a compelling example why you can’t just optimize your site then sit back and wait for the traffic to pour in.
A few weeks back we launched a little site called Tweetwasters. It wasn’t [...]

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Redesign Do's and Don'ts

January 6, 2009

My friends down in Fort Worth, Texas are planning a major redesign of the Star-Telegram.com website.
A couple years ago, I helped them move from their old Knight-Ridder platform, to their new McClatchy CMS. The move was major, but the design was kept the same. Then about a year ago, they gave their site a face [...]

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