How Writing Bad Headlines Can Cost You Money

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When the newsobserver.com chooses keywords for their headline that no one searches for, it impacts their bottom line

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Get More Visitors From Google & Yahoo Search

What percentage of your visits are coming from search queries? Would you like more? When they find you, do they bounce away just as quickly?

If you want more people to find your site via search engines, you have to do a better job packaging your content. If you want them to stay, you need to make sure the important stuff is “front-loaded”.

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