An Open Letter to Argyle Social

Thumbnail image for An Open Letter to Argyle Social

Most of the social media ROI tools only focus on one side of the equation, here’s my argument about the other end of the equation.

Read the full article →

Twiffiency, Twitter Spam and the Making of Twitter-Awesomeness

Thumbnail image for Twiffiency, Twitter Spam and the Making of Twitter-Awesomeness

When I noticed the super silly Twiffiency phenomenon blow up on Tuesday I was struck by how much people love getting graded. Everyone saw the auto-tweets that Twiffiency sent out on your behalf and quickly tested their own.. ummm, something. See, the thing is, even now, no one has any idea what that score means! [...]

Read the full article →

Social Media Case Study: How The Pit Uses Twitter and Foursquare

Thumbnail image for Social Media Case Study: How The Pit Uses Twitter and Foursquare

The Pit BBQ has a full understanding of the power of Social Media, and it’s not afraid to use it.

Read the full article →