SEO at a glance

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You can do a preliminary SEO audit by yourself in just a few minutes. Here’s a how-to.

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In-House Link Building Survey

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Doing In-House SEO and link building offers different challenges, here’s some of them.

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Getting Better Traffic

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Are you spending more time blogging? Want to take it to the next level? Here’s some quick tips.

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What Happens When You Let Others Define You

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If you decide to let others define your online reputation, don’t be surprised if you don’t agree with their opinion.

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Does This Social Media Make My Ass Look Fat?

Geek Girl

You know those shows where professional stylists help regular people look their best, maybe you need one of those for your online persona. Don’t blog is you don’t want to blog, it will show. Don’t use Facebook if you can’t stand it. Do what works for you.

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My Interview Questions

If you need a jump start writing your bio without sounding like a jerk, try interviewing yourself.

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Who Do Newspapers Need To Attract To Survive?

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If a journalist doesn’t understand the revolutionary changes around him, he won’t realize that his job is now so more than just writing. He now must build an audience. The old built in newspaper audience is now gone.

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How Digg Is Screwing You With DiggBar

Digg has a rabbid following. Fans fiercly watchful of their beloved first page, voting up tin foil conspiracy stories, and burying anything they even slightly disagree with. There’s plenty of sites that rely on Digg for big chunks of their traffic. There are people who can post to Digg and watch their stories shoot up [...]

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Forcing Your Customers To Register

I understand that newspaper sites are in turmoil. I understand they need to generate more revenue. I don’t understand some of they ways they try to accomplish it. Many of the McClatchy newspaper sites set a threshold for the number of pages a visitor can view before forcing them to register. Some sites have that [...]

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No One Under 40 Uses The Yellowpages

If you don’t have a wired telephone in your house, and you have google in your pocket, why would you use a phonebook to find a business? In the title I say no one under 40, but I’m 43 and I haven’t used a phonebook in at least 10 years. With smartphones like the iPhone [...]

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Optimizing Your Navigational Links

Last week I heard from one of the McClatchy markets who were updating their navigation. They wanted to see if they could make some changes that would be more search friendly. It seemed like a perfect opportunity to cover a lot of ground relating to one simple question. Most McClatchy sites, and in fact, most [...]

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