Posts tagged as:

Search Engine Optimization

Does This Social Media Make My Ass Look Fat?

August 31, 2009
Geek Girl

You know those shows where professional stylists help regular people look their best, maybe you need one of those for your online persona. Don’t blog is you don’t want to blog, it will show. Don’t use Facebook if you can’t stand it. Do what works for you.

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My Interview Questions

August 26, 2009

If you need a jump start writing your bio without sounding like a jerk, try interviewing yourself.

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Who Do Newspapers Need To Attract To Survive?

July 4, 2009
Thumbnail image for Who Do Newspapers Need To Attract To Survive?

If a journalist doesn’t understand the revolutionary changes around him, he won’t realize that his job is now so more than just writing. He now must build an audience. The old built in newspaper audience is now gone.

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How Digg Is Screwing You With DiggBar

April 4, 2009

Digg has a rabbid following. Fans fiercly watchful of their beloved first page, voting up tin foil conspiracy stories, and burying anything they even slightly disagree with.
There’s plenty of sites that rely on Digg for big chunks of their traffic. There are people who can post to Digg and watch their stories shoot up to [...]

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Forcing Your Customers To Register

March 29, 2009

I understand that newspaper sites are in turmoil. I understand they need to generate more revenue. I don’t understand some of they ways they try to accomplish it.
Many of the McClatchy newspaper sites set a threshold for the number of pages a visitor can view before forcing them to register. Some sites have that number [...]

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No One Under 40 Uses The Yellowpages

March 11, 2009

If you don’t have a wired telephone in your house, and you have google in your pocket, why would you use a phonebook to find a business?
In the title I say no one under 40, but I’m 43 and I haven’t used a phonebook in at least 10 years. With smartphones like the iPhone becoming [...]

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Optimizing Your Navigational Links

March 8, 2009

Last week I heard from one of the McClatchy markets who were updating their navigation. They wanted to see if they could make some changes that would be more search friendly. It seemed like a perfect opportunity to cover a lot of ground relating to one simple question.
Most McClatchy sites, and in fact, most newspaper [...]

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Local Search Can Increase Profits

March 3, 2009

According to a local search study at SBI+M:
* 97% of American internet users use the internet to shop
* 90% of online commercial searches result in offline bricks and mortar purchases
* 82% of local searchers follow up offline via an in-store visit, phone call or purchase
* 80% of budgets are spent within 50 miles of the [...]

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Small Business SEO Homework

February 14, 2009

Hopefully you read the Small Business SEO Checklist and now you’re ready for your homework.
If you spent any amount of time typing search queries looking to see if your business, or your competitors show up, you’ve noticed something. There are a lot of “directories” out there that just list businesses. They range from Yellow Pages [...]

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Small Business SEO Checklist

February 11, 2009

When you decide to build a website, yes I’m talking to you mister small business owner, you probably hired someone who showed you a cool mockup of what your site would look like. A few weeks later, when your site was up, you were happy because it looked just like she promised.
Then you waited for [...]

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