Social Media

Why I Shop at Kerr Drug

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When I moved down from Massachusetts in 2003, I had to adjust to living in a new environment where many things were different. Things that were familiar were easy for me to stick with. The few Dunkin’ Donuts and CVS were the two most familiar stores that were here. Now it’s seven years later and I love [...]

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Why you need to build your business one customer at a time

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There’s only one way to build a business, and it’s one customer at a time. It happens to also be the most sustainable way.

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Can you really build your business one customer at a time?

Come on, we all know that you hear stuff like, “value every customer”, “a single customer can have an impact beyond that single sale” or “1,000 true fans can sustain you”. But in the real world that’s bullshit right? You want to be the one to tell your boss that you spent the last 8 [...]

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Graduating into a Social Media World

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I recently had a request for some help from a young woman who is graduating this spring from a nearby college. She asked if I could help her get started towards finding work in the communication field. It got me thinking about a couple of different things. The first became even clearer while listening to [...]

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2010 Prediction for SEO & Social Media

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It’s all about mobile baby!

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Would You Allow A Newspaper To Engage With You?

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If you had a chance to connect with your local newspaper, would you? If not, why not?

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Social Media Can’t Work In A Vacuum

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Social Media campaigns can not only happen in the marketing department, everyone needs to know what’s happening.

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