Star-Telegram

Who Do Newspapers Need To Attract To Survive?

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If a journalist doesn’t understand the revolutionary changes around him, he won’t realize that his job is now so more than just writing. He now must build an audience. The old built in newspaper audience is now gone.

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Can Online Newspaper Sites Survive?

Is there anything online newspaper sites can do to save themselves?

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Redesign Do's and Don'ts

My friends down in Fort Worth, Texas are planning a major redesign of the Star-Telegram.com website. A couple years ago, I helped them move from their old Knight-Ridder platform, to their new McClatchy CMS. The move was major, but the design was kept the same. Then about a year ago, they gave their site a [...]

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