If a journalist doesn’t understand the revolutionary changes around him, he won’t realize that his job is now so more than just writing. He now must build an audience. The old built in newspaper audience is now gone.
My friends down in Fort Worth, Texas are planning a major redesign of the Star-Telegram.com website. A couple years ago, I helped them move from their old Knight-Ridder platform, to their new McClatchy CMS. The move was major, but the design was kept the same. Then about a year ago, they gave their site a [...]
Who Do Newspapers Need To Attract To Survive?
If a journalist doesn’t understand the revolutionary changes around him, he won’t realize that his job is now so more than just writing. He now must build an audience. The old built in newspaper audience is now gone.