Most of the social media ROI tools only focus on one side of the equation, here’s my argument about the other end of the equation.
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When I noticed the super silly Twiffiency phenomenon blow up on Tuesday I was struck by how much people love getting graded. Everyone saw the auto-tweets that Twiffiency sent out on your behalf and quickly tested their own.. ummm, something. See, the thing is, even now, no one has any idea what that score means! [...]
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