There’s a reason Chris Brogan is Chris Brogan. On the day his book is available he watches the karma from years of being a good guy come flowing back to him.
If a journalist doesn’t understand the revolutionary changes around him, he won’t realize that his job is now so more than just writing. He now must build an audience. The old built in newspaper audience is now gone.
I admit, I stole the title of this post from Chris Brogan. He probably won’t mind since he’s spouting smart stuff all the time on Twitter. The point was driven home by a tweet I saw from Pistachio which talked about the LA Times having 99 Twitter accounts. Since I have been pushing for McClatchy [...]
Who Do Newspapers Need To Attract To Survive?
If a journalist doesn’t understand the revolutionary changes around him, he won’t realize that his job is now so more than just writing. He now must build an audience. The old built in newspaper audience is now gone.