An Open Letter to Argyle Social

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Most of the social media ROI tools only focus on one side of the equation, here’s my argument about the other end of the equation.

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Raleigh Media Leaders Event

Raleigh Media Leaders

The December 2010 Raleigh Media Leaders event wrap-up

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Twiffiency, Twitter Spam and the Making of Twitter-Awesomeness

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When I noticed the super silly Twiffiency phenomenon blow up on Tuesday I was struck by how much people love getting graded. Everyone saw the auto-tweets that Twiffiency sent out on your behalf and quickly tested their own.. ummm, something. See, the thing is, even now, no one has any idea what that score means! [...]

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Social Media Case Study: How The Pit Uses Twitter and Foursquare

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The Pit BBQ has a full understanding of the power of Social Media, and it’s not afraid to use it.

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